Google Video is no match for YouTube!

Written by Jay Meattle (contact - e-mail) -- October 5th, 2006 | Share - Save - E-mail

YouTube vs Google Video

Yes, I confess. I am a YouTube AND Google Video addict. Heck, so are a lot of other people! In August, 23.7 million US people visited YouTube, while 7.8 million people visited Google Video.

Do I think one service is better than the other? Absolutely. Which one you ask? YouTube for sure. Why? It’s just better. It has a more involved community, more obscure videos, more interesting videos, better interface, faster uploads, and of course - YouTube IS home to LonelyGirl15. Need I say more?

But seriously, enough of what I think. What is the people’s verdict?

    - Back in November 2005, Google Video was more popular than YouTube. A whopping 400,000 more people visited Google Video.

    - In August, 15.9 million more people used YouTube vs Google Video! Quite a turn-around!

    - YouTube has grown 483% since January, while Google Video has grown 279%. Wow.

    - Verdict: YouTube is the clear winner in terms of Visitors to the site.


    - People come back to YouTube.. again and again. In August, on average each YouTube user visited the site 4 times over the course of the month. While Google Video visitors returned just 1.6 times.

    - Verdict: YouTube is the clear winner in terms of Frequency of Visits.


    - In August, on average YouTuber’s spent 10 minutes on the site each time they visited, while Google visitors spent around 8 minutes.

    - Verdict: YouTube is again the clear winner in terms of Average Stay per Session.


Bottom-line:

More people visit YouTube, they come back to the site more often, and spend more time on the site each time they visit. That is a certifiable triple whammy and a knockout punch rolled into one. The winner of this battle is clearly YouTube by a mile, and then some!

See NYTimes, Mark Cuban, AVC, Paul K., for additional commentary and opinions.

Update 1: Google/YouTube Rumor via TechCrunch - 6 October 2006
Update 2: Google To Acquire YouTube for $1.65 Billion in Stock - 9 October 2006

Jay loves creating, technology and innovation. Find out more here.

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  1. Anonymous

    Google Video is no match for YouTube

    Back in November 2005, Google Video was more popular than YouTube. A whopping 400,000 more people visited Google Video. Now, more people visit YouTube, they come back to the site more often, and spend more time on the site each time they visit. The w…

  2. Das CIO Weblog

    Kauft Google jetzt YouTube?

    In den USA brodelt die Gerüchteküche. Angeblich will der Suchmaschinenbetreiber Google für 1,6 Mrd. $ das Videoportal YouTube kaufen. Techcrunch vermutet eine "Wahrscheinlichkeit von 40 %", dass an dem Gerücht was dran ist: "We know …

  3. Webomatica

    Google + YouTube?

    TechCrunch claims Google is in talks to buy YouTube for $1.5 billion. Sheez. Of course, it’s prefaced with the phrase “completely unsubstantiated” meaning who knows.
    I’ll agree with ZDNet in the thought that one quick and easy w…

  4. howard lindzon

    great post - will try and link later

    I like the site design too.

  5. blogs.barrons.com

    Google (GOOG) is in talks to buy YouTube for $1.6 billion, the Wall Street Journal is reporting, citing “a person familiar with the matter.”

    TechCrunch reported the same thing earlier today.

    While Google has its own streaming video site, Google Video, it reportedly has only about a third of the traffic of YouTube. …

  6. TheStreet.com

    There have been a lot of news/rumors about Google potentially buying YouTube for $1.6 billion. Two excellent posts about this:

    Compete analyzes the traffic metrics of both sites and concludes Google Video is no match for YouTube.

    Charlene Li at Forrester gives her reasons why Google would want to buy YouTube….

  7. blogs.zdnet.com

    Well turns out the speculation, which was first reported on Techcrunch on Friday, was true. Google has acquired YouTube for $1.65 Billion in stock….

  8. readwriteweb.com

    Well turns out the speculation, which was first reported on Techcrunch on Friday, was true. Google has acquired YouTube for $1.65 Billion in stock….

  9. pigduck.com

    How will Google and Youtube co-exist….

    You tell me. I’m not much of a business person.
    But it’s great that Google bought over Youtube. I for one actually use Youtube (although I was a bit hesitant in the beginning) and it is quite a nifty tool to watch videos that are rare or …

  10. webwhiz

    Here is my take. I think the main motive behind the acquisition is more towards video ad revenue rather than information accessibility. However, they had to pay a really high price for that along with many loopholes such as legal liability from copyright holders that could wipe out YouTube from existence like Napster. Another issue, is that copyright law is quite vague in terms of online interpretations and that could play a major role in Google’s legal liability. So, I would suggest that Google and YouTube spend some real time and money trying to convince these copyright holders to establish partnerships with them as they have with Universal and Sony. On another front, they are going to also motivate yahoo and microsoft to start advancing in their video services as well as possible acquisitions. If this becomes succesful, yahoo and msn are going to feel the pain of not taking action of acquiring youtube. Well, it is really the choices and the actions we take that really determine the success. Lets wait and see.

  11. Emaiveelderee

    ???????????? ???? ?? ???????, ???? ?? ??????, ???? ?? ???? ?????? ? ??? ?? ?????? ????????? Xrumer 5.08(? ??????? ??? ???????? ??? ????????? ?? ??????? ????? ???????) ? ???????? ?? ??????. ??? ???? ???? ??? ?????? 1???. ????? 100% ?.? ??????? ? ???? ??????!
    ? ??? ?? ????????? ??? ????? ????????? ???????? ? ?????? ??????.
    ????? ?????????? ?????????? ?????? ????????? ?????? ?????? ? ????? 562895457 ? ??? ???????
    ??????? ? ICQ 562895457

    Prodam programmy XRUMER 5.08
    Poprobyite v Google vbeite zapros 562895457 i spazy yvidite kak ona rabotaet! A est’ esho mnogo programm

  12. Виктор Меньшиков

    Люблю посты в таком духе! Большое спасибо :)


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