sCommerce - The new Web 2.0 buzz word
Written by TJ Mahony (contact - e-mail) -- October 4th, 2006 |
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Compete is fascinated by the idea of social computing – the idea that millions of people working efficiently together is far more powerful than any computer. To date, MySpace, Facebook, YouTube and Wikipedia have grabbed most of the headlines. These sites have brought millions of people together in an efficient exchange to more easily meet people and find the best news / content / information. The problem is none of the fore mentioned sites sell anything. These sites rely on advertising to pay the electricity bills – begging the question, “how can normal product and service companies we all know, love and sometimes hate leverage the power of the masses?”
Samples of sCommerce Strategies Explored
- Prosper: Peer–to–Peer lending site
- Yelp: Community based, regionally segmented consumer review site
- Manlaws: Millerlite’s community centric micro site
- Cingular online forums: Platform for conversation between subscribers, support and the Cingular brand
On October 12th, Compete has teamed up with Charlene Li of Forrester Research and will explore the early success stories of sCommerce. The 45 minute presentation will analyze sCommerce strategies across a number of industries ranging from financial services to beer. Yes, we managed to talk about selling beer only two slides after analyzing how sites like Prosper who are allowing people to borrow money from each other directly – thus surpassing the expensive intermediary – the bank.
We all like saving money and most of us like drinking beer, so click here to sign up for the webinar – it’s free.
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October 10th, 2006 at 10:33 am
I would be inclined to think that sCommerce is just an extension of the customer reference model. Add forums and allow customers to comment freely on products and you’re going in the right direction, with no extra buzzwords needed!
October 18th, 2006 at 12:51 am
TJ,
Sorry I missed the seminar. Is it available as a download or podcast? The varied business models behind S-Commerce have some merit. The value of community and collective wisdom and reviews; where social aspects of Word of Mouth emerge online will be effective at driving commerce. Amazon is doing this but not in a way that easily recognized to most people (and not nearly as effectively as they could be doing it).
There are other sites besides the one mentioned above that are just venturing into this S-Commerce sphere. I am on the advisory board of a company that is venturing down the S-Commerce path (not open to the public just yet (alpha)).
The ability of communities and social networks to become drivers of Commerce will emerge as one of the growing trends in the coming years. I have been studying this phenomenon for the past 12 months or so and it is very interesting, and there are some compelling reasons to believe that it will work in specific environments. There are many ways to leverage S-Commerce for business: but it is on a case by case basis.
Having forums and customer comments is a much too basic approach and totally misses the opportunity.
Rodney Rumford
October 18th, 2006 at 10:45 am
Rodney,
Thanks for the comments. I agree with your assessment. It reminds me of the late 90’s when eCommerce was the buzz, so companies thought they would get in the action by simply putting up a website with some brochureware and maybe a checkout function. sCommerce is similiar.. Many companies will open a forum and check sCommerce off the list… As we know, truly involving a community is a bit more complicated and requires a dedicated and honest effort.
The sCommerce Webinar is available on replay. The direction are below. I have received message indicating the presentation is best viewed in IE and not Firefox.
LOGGING IN
1. Follow this link or visit http://www.vcall.com/replay.
2. Fill in your name and email address.
3. Enter 1448134136 as the replay number and click the blue “OK” button.
NOTES ON ACCESSING THE EVENT
· Pop-ups must be enabled to open the webinar.
· In Internet Explorer, you can navigate through slides using both the left and right arrows, and the drop down menu located at the bottom left of the viewing window.
· In Mozilla Firefox, you can navigate through the webinar by moving the slider in the media controls in the upper left hand side of the window. The left and right arrows at the bottom do not retain functionality in Firefox
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August 9th, 2007 at 3:27 pm
Hey heres a website that is a social network that is using scommerce - vois.com
October 9th, 2007 at 7:30 pm
Matt I see that Vois.com has tremendous traffic growth - could this site be the next facebook?
October 24th, 2007 at 3:51 am
Hello y’all,
I’ve been lurking around for awhile but this is a really cool forum so I decided to
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December 5th, 2007 at 4:24 pm
I’m surprised that literally one year later I have not heard more about S commerce? why?
April 14th, 2009 at 9:51 am
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Thoughts?
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