For the past 10 years, General Mills and Box Tops for Education have partnered and donated over $175 million to 90,000 participating K-8 schools…all for the simple act of clipping box tops! The year round fundraiser has created enormous buzz for General Mills products and has provided incentive for parents and children to purchase General Mills brands when shopping online or in the grocery store. This is a great way for General Mills to get brand association in front of their future consumers.

Boxtops4education.com offers parents discount coupons, advice on education, as well as recipes. And of course, any participating school receives $.10 for every product boxtop clipped and sent to General Mills. That adds up and is costing General Mills a fortune, albeit for a good cause. Recently, General Mills has partnered with corporations like JC Penny, Lands End, and Visa to extend the program outside of groceries and to take some of the burden off their donations. We bet they didn’t see this program becoming as big as it has.

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