Manlaws.com – Making legislation worth five minutes of your time
Written by TJ Mahony (contact - e-mail) -- August 15th, 2006 |
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Miller Lite launched a male community site, ManLaws.com, to connect men and motivate them around voicing a code of conduct for men. Manlaws.com is a microsite born from the TV commercials that depict well known celebrities such as, Triple H, Eddie Griffin and Burt Reynolds discussing and voting on man laws.
The commercials feature a few funny dilemmas, such as “if a man brings beer to a party and not all the beer is consumed, can he take the beer back home with him?” After arguing over the predicament, Eddie Griffin suggests, “you can take whatever can fit in your pocket”, Jerome Bettis (former football player) declares it the “tuck rule” (for all you Patriots fans out there) and it then is formalized as an official Man Law.
Did my Mom think it was funny? No, she didn’t, but I did and I’m the one who counts because I’m the target audience. Miller is trying to include its entire target audience in the discussion by allowing customers to propose new Man Laws on the site.
For instance, the following rule was recently submitted on 8/14:
“No man shall ever use the word “antiquing” as a verb or spend the time performing said verb.”
The rule was expanded by another participate who wrote: “Unless antiquing consists of throwing flour on your passed out friend.”
I have no idea what he is talking about, but I got a laugh out of it and many others are as well. The site has nearly tripled its audience between May and August and currently attracts nearly 90K people a month (see chart) who spend an average of five minutes a session on the site.
Visitor Growth to Manlaws.com (Number of people visiting manlaws.com each month)
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August 29th, 2006 at 10:24 am
“Winning isn’t everything….it is the ONLY THING!”
September 7th, 2006 at 12:13 pm
Men make the the laws and they are subject to change at any given time.
November 6th, 2006 at 5:22 pm
men should never give other men a christmas present that cant be drank, eaten or viewed on 50 inch flat screen….manlaw
November 21st, 2006 at 2:00 am
never ever call for a ride to game or game party after kickoff has commenced, MANLAW
January 15th, 2007 at 6:17 pm
Is it right for a buddy to bring his expensive imported crap to one of your parties and then have the balls to drink all of your miller lights and leave his beer behind that’s not even good enough for meat marinade? I think this should be a manlaw ! scads of emotion Dave
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July 12th, 2008 at 3:06 pm
It should be a Manlaw that men do not wear open toed slide shoes or sandles with socks. All that is is a fasion oxymoron. Open toed shoes are ment to keep your feet cool, socks are ment to keep your feet warm. Mixing the two to is a oxymoron. Leave that and other stupid fashions (shorts and jackets for example) to the salad tossing yuppies.
July 13th, 2008 at 5:06 am
the expanded rule about antiquing, it was on jackass, look it up.
October 21st, 2008 at 9:43 pm
If a man is wearing pink and his buddy calls him a pussy the man wearing the pink is allowed to phunch him because a man wearing pink is showing his masculinity.
February 17th, 2009 at 8:48 pm
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