It’s been years since Dunkin Donuts commercials have featured that guy who looks like Mario from Nintendo’s Super Mario Brothers. His uninspiring “It’s time to make the donuts” line had run its course and was exasperatingly tiresome to the consumer. And if you weren’t living in the northeast during the 80’s and 90’s you probably don’t know what we’re talking about. Dunkin Donuts is now taking America, including the The President of the United States, by storm.

The “America Runs on Dunkin” campaign, in which the company has taken a major position on expansion and growth, launched this past April to great fanfare. As Dunkin Donuts moves away from being strictly a northeast brand and heads west, they needed a new advertising campaign which would be catchy and irreverent. They got one. The new creatives feature songs by They Might be Giants and are extremely witty and frustratingly catchy…a perfect ad campaign. Our data is showing that over 170,000 people a month are visiting dunkindonuts.com. This is up 36% since the campaign launched. Their new site is extremely interactive and the consumer can watch all their new creatives, play games and shop… So the next time you go to Dunkin Donuts and are picking up coffee for 5 friends, make sure you download and print out The Dunkin Run form and have your friends fill out exactly what they want. This way there’s no mistaking who got the blueberry iced coffee and who got the cream with 2 sugars.

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