Doing Things Is What I Like To Do.
Written by David Kertesz (contact - e-mail) -- July 26th, 2006 |
Share - Save - E-mail
It’s been years since Dunkin Donuts commercials have featured that guy who looks like Mario from Nintendo’s Super Mario Brothers. His uninspiring “It’s time to make the donuts” line had run its course and was exasperatingly tiresome to the consumer. And if you weren’t living in the northeast during the 80’s and 90’s you probably don’t know what we’re talking about. Dunkin Donuts is now taking America, including the The President of the United States, by storm.
The “America Runs on Dunkin” campaign, in which the company has taken a major position on expansion and growth, launched this past April to great fanfare. As Dunkin Donuts moves away from being strictly a northeast brand and heads west, they needed a new advertising campaign which would be catchy and irreverent. They got one. The new creatives feature songs by They Might be Giants and are extremely witty and frustratingly catchy…a perfect ad campaign. Our data is showing that over 170,000 people a month are visiting dunkindonuts.com. This is up 36% since the campaign launched. Their new site is extremely interactive and the consumer can watch all their new creatives, play games and shop… So the next time you go to Dunkin Donuts and are picking up coffee for 5 friends, make sure you download and print out The Dunkin Run form and have your friends fill out exactly what they want. This way there’s no mistaking who got the blueberry iced coffee and who got the cream with 2 sugars.
Did you like that post? You'll love these.
Done reading? subscribe: To get an automatic feed of all future posts subscribe here, or to receive them via email enter your email address in the box in the right column.
Link to This Post:
Get the 
January 29th, 2008 at 3:41 am
Leave it to the worlds most annoying band to come up with the worlds most annoying jingle… jeezus I feel like kicking-in the TV.
February 13th, 2008 at 8:05 pm
Hey TMBG rox
May 19th, 2009 at 3:02 pm
hi, msj 353 wonderful blog 353 share
August 26th, 2009 at 10:25 am
hi, my name is basan.com.tr BASSAN loadcell.your wonderful blog, 382 blog. tnx. Msj number . 382
August 30th, 2009 at 8:47 am
Hi, We have been manufacturing stair. 149 merdivenci 149