What can be better than knowing the names of your classmates, their contact information, their favorite movies, their taste in music, their political views, and almost anything else you would ever want to know about a person…all before ever stepping foot in a classroom? When you include the ability to share pictures, send messages, create groups, and keep track of the latest trends, very few people can resist joining in on the fun. In fact, over 10.7 million people have given in and joined Facebook since its debut two and half years ago. In the past six months alone, Facebook has increased its membership by almost 90%.
And who is driving this growth? Surprisingly, the answer is not college students, Facebook’s original demographic. High school students (who can join hs.facebook.com) account for 21% of the domain’s page views and 6 of the top 10 site page views are from hs.facebook.com. And with the latest addition of corporations to the Facebook world, people of all ages and stages in life can join together as one big happy network family. But remember to be careful when you invite your co workers or boss to be your friend, any compromising pictures or information that is posted will become fair game for office gossip!
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June 19th, 2007 at 9:42 am
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October 20th, 2007 at 4:44 am
Could you provide some ref. for the numbers, please? That would be great :-)
October 29th, 2007 at 1:55 pm
But what are the implications for a social network that began and grew solidly as a college social network and now aims to incorporate older, business professionals. Are we to believe that it will be accepted in the very near future the idea of mixing your drunken friends with your uptight upper management? Will people have separate profiles on the same network (or even on a different network?).
As if that will stop people from finding both profiles. What is the effect of new social networks that address the fact that consumers move towards niche markets? Will Playboy attract the new college student that doesn’t want to be on the same network as their parents, peers or future employers? Not much conversation going on regarding this nor the assault on copyright and privacy as developers and users hold on to the angelic sandal ridden Harvard drop out/anti adult Mark Zuckerberg.
I actually think Mark is an essential marketing tool for Facebook but was miffed in the latest Web 2.0 Summit this month in San Francisco at how none had the guts to dig deep into the Facebook phenomena and instead seemed delighted at the boy next door/potential billionaire Mark Zuckerberg. Silicon Valley needs to inject some sort of realism into these get-togethers if they are to have success in attracting brand managers and access to their respective agency wallets.