The Fantasy Sports Phenomenon

Written by David Kertesz (contact - e-mail) -- July 13th, 2006 | Share - Save - E-mail

Online fantasy sports are big… really big.

In September 2005, over 9.5 Million people in the United States were involved in a fantasy sports league through one of the three largest fantasy services - Yahoo, Sportsline and ESPN. To put this in perspective, the volume of people playing fantasy on these three sites equates to the population of Michigan (the 8th most populated U.S. state)!

As such, fantasy sports have emerged as big business and changed the way sports are viewed, reported and discussed. I won’t go so far to say Fantasy Sports has changed the world, but it certainly is an interesting topic to investigate from a social and business perspective.

To peel back the layers of Fantasy Sports, we analyzed the online fantasy sports activity of the 2 Million+ strong Compete member community and also conducted a targeted survey of over 300 fantasy sports fans.

Some of our interesting findings:

  1. Enthusiasts participating in Fantasy Sports at Yahoo, ESPN and Sportsline are 31% female
  2. Respondents that pay to play are seasoned veterans - 37% have been in the game for more than 7 years
  3. Yahoo captured 68% of the fantasy market share in paid and free services, while Sportsline at 18% and ESPN at 13% lag behind
  4. 47% of all respondents owned a video game console - Sony’s Playstation was the most popular

Analyze more domains: + +

Done reading? subscribe: To get an automatic feed of all future posts subscribe here, or to receive them via email enter your email address in the box in the right column.

Link to This Post:     


Comments

RSS feed for comments on this post.
  1. Bikqyero

    digital camera digital camera

  2. Cjtoukkk

    very interesting
    big blonde pizza sausage big coco pizza sausage

  3. Coxuqkok

    big sausage pizzas
    big sausage pizzas

  4. Nyveixox

    approved buy cialis fda genuine
    approved buy cialis fda genuine

  5. digital camera review usa today

    digital camera review usa today

  6. ELD DANISMANLIK

    very nice, thank you

  7. bassan

    hi, msj 202 wonderful blog 202 share

  8. bassan loadcell

    hi, my name is basan.com.tr BASSAN loadcell.your wonderful blog, 459 blog. tnx. Msj number . 459

  9. merdiven

    Hi, We have been manufacturing stair. 145 merdivenci 145


Have something to say? Leave a Comment

Get the comments RSS feed, instant notification of new comments

Latest Blog Posts:


Nov 20: Startup-Watch: A Closer Look at Etsy.com
Nov 19: Visa and the NFL team up for another season
Nov 18: Droid Really Does
Nov 17: October Search Market Share Update: Most gain in volume but only Google gains share
Nov 16: Casinos Need to Continue the Digital Evolution
Nov 13: The Myth of Advertising Decay
Nov 12: What’s More Important to You: Bandwidth or TV?
Nov 11: Who’s ready to bring clicks to bricks?
Nov 10: The “Easy to Read” Secret of Students
Nov 9: Halloween: An Experiment in Retail Blitzing
Nov 6: Dicing into Facebook Ads
Nov 5: “Game Over” for Wii?
Nov 4: Want a Tip about Podcasting? Digital 180 Speaks with Tippingpoint Labs’ Chief Strategy Officer
Nov 3: More Castrol Traffic No Fantasy
Nov 2: Digital 180 Speaks with Espresso’s Managing Director Marta Kagan
Oct 30: Apple Having a Little Fun
Oct 29: HTC Poised to Grow as Smartphone Market Expands
Oct 28: Getting The Most Out Of Compete PRO : Keyword Destination Reports
Oct 27: Walmart and Amazon declare war : Online Retailers Fight for Book Sales
Oct 26: Clicking Their Way to Home Improvement: How Consumers are using the web in home improvement projects