If you are an advertiser who wants to drive large volumes of traffic to your site, there are two important things you are probably looking for:  reach and ease of implementing your campaign.  Facebook meets these qualifications.  It is currently the third largest site online with 125MM visitors in September and it is quickly approaching parity with the #1 and #2 publishers, Google and Yahoo.

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When Nintendo first introduced the Wii in 2006, they did so with a lower price point than the competition and a focus on capturing interest from all demographics.  Demand for the Wii was so high that finding a Wii in a store was a rarity until earlier this year.  Since then, Nintendo has dominated in sales of consoles leaving both the Sony Playstation 3 (PS3) and the Microsoft Xbox360 in the dust.  In August, both Sony and Microsoft lowered the price of their consoles to $300, but the PS3 came out victorious in September with monthly console sales surpassing Wii for the first time.  Interestingly, Nintendo retaliated and lowered the price of the Wii to $200 in September.

Continue reading ““Game Over” for Wii?” »

Digital 180, Compete’s online “TV” series, spoke with Andrew Davis.  Andrew founded Tippingpoint Labs with James Cosco in 2002.  Since the early nineties Andrew has been creating valuable content for companies like The Jim Henson Company, CNN, The Today Show and even MTV.

Andrew spoke with Digital 180 about podcasting and what he sees as an evolution in podcasting.  “I think podcasting as a whole has kind off fallen off the radar screen.  It was something big two years ago.  But what changed I think was the expectation from the user.”

Continue reading “Want a Tip about Podcasting? Digital 180 Speaks with Tippingpoint Labs’ Chief Strategy Officer” »

For months, traffic to Castrol.com has trailed rivals, notably Shell.com.  That all changed in September, with the Castrol site reaching its highest traffic level in at least a year and pulling ahead of Shell.  The gains were unique to Castrol, so are not seasonal.  Not seasonal to oil at least…

Continue reading “More Castrol Traffic No Fantasy” »

Digital 180, Compete’s online “TV” series, spoke with Marta Kagan, who leads Espresso’s growing Boston office.   As the outspoken voice behind The Secret Diary of a Bonafide Marketing Genius, Marta writes and speaks frequently about branding and advertising in the digital channel.  Her viral hit What the F**k is Social Media? has been translated into seven languages.

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When you take a look at online display ads today, it is usually automotive or entertainment companies that have splashy eye-catching ads.  But leave it to Apple to pave the way for more exciting ads that standout in the Tech category.  Apple has made headlines before with creative video ads aimed at attacking its rival Microsoft on the front pages of top news sites like Wall Street Journal and New York Times.  These ads first appeared almost two years ago and have since ran several more times.

Continue reading “Apple Having a Little Fun” »