Last week, Marketwire released the Compete Online Shopper Intelligence Study that revealed the forming habits of online consumers. The study showed that online shoppers are turning to the social media space as a hub for shopping information, while Twitter and Facebook remain the most popular for the online market. According to the study, 83 percent of consumers are shopping online weekly.

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American Express Business Insights, a sponsor of the 2010 Digital CMO Summit is a global information, analytics and consulting organization. Combining real behavioral information–derived from actual purchasing data–with sophisticated analytics they provide businesses with a deeper understanding of their customers, competitors and marketplace.

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Recently an Old Navy online ad on Yahoo for a ‘$2 Cami Sale’ caught my eye. The Old Navy ad prompted consumers to use the secret passcode ‘CAMI4ME’ in-store to cash in on the deal. I have to admit I am a huge fan of Old Navy’s $2.50 flip-flops as well as some of its other great bargains, so I quickly clicked over to oldnavy.com with hopes of using the secret passcode upon checkout. To my dismay, I soon discovered this offer could only be redeemed at its brick and mortar locations and being as busy as I am,  a quick trip to Old Navy over the 3 day sale window didn’t seem likely. Nevertheless this finding did not stop me from browsing some of the company’s other sales on the website. Given that short window of opportunity an online advertisement has to capture one’s attention and the challenges many advertisers face in engaging consumers online, Old Navy’s sale message certainly caught my attention. However I wondered how well this campaign resonated with other consumers online.

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Just last week, the Yahoo! and Microsoft Search Alliance rolled out its first big change to the public – Yahoo! organic search results are now driven by Bing’s algorithms in the US and Canada. For every search a consumer conducts on the Yahoo! engine, you will see the small but powerful words at the bottom of each SERP: “Powered by BingTM””.

Let’s take a final look at Bing and Yahoo! as separate engines before the landscape changes. Please note that this data is purely for web search, and does not count a contextual link or a slideshow frame advancement as an additional query.

Continue reading “July Search Market” »

If you’re like me, you’re on e-mail overload. You might feel like Old McDonald, except replace farm for promotional email. Here a promo, there a promo, everywhere a promo promo. When I wake up in the morning I’ve got an e-mail from Groupon, BuyWithMe, Living Social, City Deals, and the list goes on and on and on.

While popularity for the discount, coupon, and social shopping websites is growing, when will consumers reach social shopping saturation? Groupon.com entered the social shopping scene a couple of years ago and experienced some significant growth. They went from 4,660 Unique Visitors in March 2009 to over a million Unique Visitors in October 2009 and they’ve been on the rise since.

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